How will your marketing plan help you play a part in connecting with your audience?
Effective social media marketing can help bring awareness to your brand, keep you relevant and top-of-mind, and can eventually bring leads or traffic to your website.
But, you need a strategy that covers what to share, when to share, and with whom to share.
And, of course, you need to set goals.
When doing so, it’s important to keep your company’s purpose in mind. Define your social media goals based on your company’s mission, so that your organization’s values and purpose will shine through in all of your content.
Why this is good:
People will have expectations of you. When you meet those expectations, you become a what-you-see-is-what-you-get company, and people like and appreciate that. You’ll gain admiration, respect, and loyalty from customers.
Why this is necessary:
To avoid hypocrisy. For example, don’t promote soft drinks or share sugary recipes when healthy children are at the heart of your mission. I don’t care if it’s #NationalDonutDay. Don’t show a pic of your coworkers stuffing Boston Cremes in their faces if you aim to promote healthy living. Instead, opt for sharing a recipe for “healthier versions of your favorite doughnuts” or a study that shows how sugary breakfasts are linked to childhood obesity.
Keep your content relative to your mission and you’ll build trust with your audience.