If you’re like the rest of us, when you create an Instagram post that refers people to an article, blog, or other piece of content, you add “Link in bio!” or some version of the phrase. Right?

But what happens when you reference your blog post on Monday, an article from a magazine on Tuesday, and another blog post on Wednesday? That content will often be available for days, and if you’ve only been updating the link in your bio, the out-of-date content becomes misleading.

Here’s where people often turn to Linktree, a service that lets you upload content, so that you have one neatly organized space to showcase all of the links you’ve referenced in your posts. When you reference “Link in bio”, visitors click a Linktree link to view a smorgasbord of content.

Sounds great, right?
But also, a liiittle unnecessary.

Do I need a Linktree Account for my business’s instagram?

Instead of leading people to someone else’s website to view your content, why not direct them straight to your site; specifically, to a page that’s solely dedicated to your Instagram content.

For instance, if I had multiple places I’d direct my audience to, I’d make a page called PlanEngageGrow.com/Instagram. On that page, I’d create a gallery of captioned images each linked to the content I referred to in my Instagram posts (also making sure that each click opens a new tab). My IG followers go straight from IG to my site, without the middleman.

It might take an extra bit of work, but it provides a traffic boost and the potential for curious site browsing—you never know, a simple blog post can lead its reader to explore the site and land themselves on a sales page.

That to me is worth the effort.