Are you on the fence about starting a blog for your business? You might already know that there are many benefits to starting a blog. But, is it worth your time and money?
The answer is yes.
Here are seven ways starting a blog can help your business grow:
Drive organic traffic to your website
Sure, a website without a blog can attract visitors organically (meaning, without paying for ads). But a well-structured, interesting, value-driven blog boosts your ranking in search engines thanks to tagging, relevance, SEO, and sharability (a word I might have just made up to describe how shareable your content is on social media).
Turn traffic into leads
You’ve got someone to your blog. Cool. But it’s not just about visitor count. Blogs also provide you with the opportunity to market your products or services, even if it’s not used as a sales page. For example: You sell musical instruments. Let’s say you do a blog post about the benefit of playing ukulele for stress relief. At the end of the post, you can offer a freebie, like “10 easy songs to play on uke” — all visitors have to do is give an email address and they’ll receive a downloadable PDF link. As your email list grows, so does your opportunity to turn leads into sales.
Establish yourself as an expert
Show your target audience that you know the ins and outs of your product or service better than anyone else by providing valuable tips, how-tos, and other posts that solve a problem for your potential clientele.
It works for you while you’re sleeping
You can’t be at your phone or computer 24/7. But, that doesn’t mean your technology can’t work for you. While you’re sleeping, someone with insomnia is reading your blog. While you’re taking a day off, your blog is working hard to bring in new customers.
It gives you content to share on social media
Some days you have less to talk about, even if you have a good social media strategy in place. Well, if you have a blog in place, it’s sort of like a treasure trove of content ready to be repurposed and shared!
Keep your current customers engaged
They came, they bought… now what? Continue nurturing your customers with valuable content that fulfills a need. Sell yarn? Post about new knitting patterns. Sell web design services? Offer some basic troubleshooting tips.
Grow demand for products and services
A blog is a great place to announce new products, sales and discounts, holiday promotions, and to even sell right from your post (given it provides context to the rest of the information within).
The best time to start a blog was yesterday. The next best time is today.
Contact me if you have questions, need help getting started, or want to work together on developing a blog strategy!