So you’ve determined your hosting site, developed a strategy, and might even be up and running. Now it’s time to take your business’s blog to the next level. Here’s everything you need to know about making your blog more efficient.
How to make a better blog for your business
Write for customers, but think about search engines
A blog should be relatable, meeting your target audience on their level. Use your authentic tone of voice and avoid “SEO tricks” that no longer work, like keyword stuffing. Instead, create content that is valuable, engaging, problem-solving, and entertaining.
A behind-the-scenes post can be interesting and engaging, but unless you’re in a very niche industry, people typically won’t gain any value from reading about what you ate for lunch every day. Find what your target audience is looking for, curious about, struggling with, excited about, or doesn’t even know about, and use that to create completing content.
Most business owners don’t have the time to wake up and go, “Hmm, what will I write about today?” A blog strategy will help you organize your ideas and decide your blog posts in advance to give you a steady stream of content. (Contact me if you’d like to set up a blog strategy together!)
Determine the ideal length
Some posts gain better traction when they’re short and sweet, around 150-200 words. Other audiences prefer long-form reads of about 800 words. A safe place to start is about 400 words, and then determining whether people are satisfied and taking in the whole piece, looking for more, or just skipping to the end (or worse, exiting) because they want less.
Add a call-to-action
Whether you’re selling a product, offering a freebie, or trying to build your email list, always give readers an action to complete after reading your awesome content.
The idea is to keep readers engaged and looking forward to your next post. That won’t happen if you post once this week, and then maybe one in two weeks, then two that day, and not again for a month. Decide on a reasonable schedule for what you can do and stick to it with your strategic plan.
Share on social media
SEO can only get you so far. Share that wonderful, traffic-boosting content with your entire online community.
Engage with commenters
Don’t leave commenters hanging! They took the time to write a question or offer feedback, the least you can do is acknowledge them. Always respond (even to negative comments) in a positive manner.
Are your posts getting traction? What are your top referral sites (meaning, how are people finding your post)? What is your most popular topic? Use your site stats to measure results and build on your content strategy from there.
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