SEO ranking factors continue to evolve. Just when you think you’ve solved the puzzle, Google goes and shakes things up again, adding new algorithms and ditching ranking factors that have been manipulated.
It’s great fun for us marketers (no, really!), but it’s a real headache for business owners who have a thousand other things on their to-do list.
Yes, you can contact a professional to help with many of the basics, like hiring a copyeditor to review your site, a copywriter to rewrite your site, or a blogger to produce fresh, site-boosting content.
But there are a few quick fixes you can do in your spare time, no matter how short that window.
Here’s a list of 10 actionable ways to ensure your SEO is up to date.
Quick SEO Tips
Use keywords in context.
“Keyword stuffing” is out; using keywords and phrases in context is in. User experience is as important as relevant contents. Write for humans, not for algorithms.
Increase site speed.
Every second counts in our fast world. If your website or pages take more than just a few seconds to load, try this: Decrease photo size, remove unnecessary plug-ins, declutter widgets, and reduce pop-ups.
Keep it light.
Depending on your audience, using plain language and shorter sentences can often boost SEO. Don’t think of this as “dumbing down” your site; see it as being more accessible for varying levels of understanding.
Write relevant meta descriptions
The meta info is the text below the URL in search results that describes what the site is about. It tells people (and search engines) what to expect about the page. Think of it as a sales pitch for why someone should click your link.
Link to other posts or pages.
When blogging, link to other posts and pages within your site when relevant. Linking out to other websites helps, too; be sure to click “open link in a new tab” so that your page remains open.
Watch for typos and grammar.
Too many typos can affect your ranking. But even just a few here or there can negatively impact your user experience—which leads to less customer trust and lost potential leads or sales.
Choose your H1 wisely.
H1 tags should be used once per page. This is your main header, your blog post title, the title of your page. The next big subhead should be H2. Smaller sections, H3. For instance: On this post, the title is the H1 tag. The line “Quick SEO Tips” above this list is H2. Each tip title is H3.
Younger crowd? Try adding emojis.
Younger millennials and Gen Z love their emojis—yes, even in their Google searches. If this is your demographic, consider adding emojis to your tags, or even headers, when relevant. For instance, “🍕 near me” or “🌮 recipe”.
Track your exit pages.
Analyze your popular exit pages; what is causing readers to leave? There might be a broken link, typo, or perhaps outdated content. Revise and republish.
If you have older blog posts that are still bringing in traffic, but might have outdated info, create a new post on the same topic but with refreshed content.
Have questions or want to work together to grow your biz? Contact me.