Writing product descriptions can be a challenge when you’re trying to market your own products online. Give too many details and people won’t read them; give too few and your potential customer won’t know all of the item’s great benefits. Try these tips for writing better product descriptions Avoid overly sales-y language. Consumers are smarter … Continue reading Tips for Writing Short Product Descriptions
Your business can benefit if you publish an ebook. I know, but whooo has time for that? I do. But more on that later. First, here's why it's a worthy investment. How To Publish Your Ebook And Why Your Business Needs An Ebook You’ll be seen as a thought leader in your industry. Nothing says … Continue reading Why Your Small Business Needs An Ebook
Instead of leading people to someone else's website to view your content, why not direct them straight to your site; specifically, to a page that's solely dedicated to your Instagram content.
Please note: This post contains affiliate links. Siteground, Bluehost, GoDaddy... there are many options when it comes to choosing a host for your website. But, some sites like WordPress don't require an additional hosting company at all (although you can certainly pair a WordPress site with one). Here is a brief explainer to help you … Continue reading Should You Use a Hosting Company For Your Website?
Intimidated by email marketing? Remember: Great email marketing starts with a powerful subject line. Even if you have an important and interesting message to share, if you don’t entice readers with an alluring subject line your open rates are going to stay low. Here's how to increase your email open rates Come up with a … Continue reading 3 Tips for Better E-Newsletter Open Rates
What’s your time-management style? Google calendar, an old-fashioned paper planner, some combo of the two? Or... are you just winging it? Some business owners operate just fine moment to moment, but the majority of us thrive when we have a flexible structure to our days and weeks. Not only will planning ahead help you keep … Continue reading 5 Options for better Time Management
Quotes like this can have a powerful impact on bringing awareness to your business via Instagram. They’re not hard to find, so you can easily reshare, but better yet, they’re easy to make. (Plus, this one is SO true.) Here’s how you can make a traffic-driving, inspiring quote image in 10 minutes or less, for … Continue reading The free and easy way to create image quotes to share on social media
A blog is a simple and creative way to increase traffic to your website. But, you're busy. You've got clients to assist and leads to connect with. Who has time to start, maintain, and track a blog? I do. Let me create a strategic posting schedule and content that boosts website traffic and generates new … Continue reading Marketing Strategy for Hudson Valley Real Estate Agents
Small Business Saturday is about four months away! Why am I reminding you about the kickoff to the holiday shopping season when it’s the middle of summer? If you’re considering ways to get some holiday press, like being part of a gift guide or boutique profile, now is the time to make a move. Magazines, … Continue reading How to get your business featured in holiday press
Launching a business, blog, or new service can be exhilarating. But after you achieve that milestone, how do you keep the momentum going? How do you keep things new and interesting, after days, weeks, years? Here are five tips for keeping the passion alive: 1. Remember Your Why Why did you get into this? To … Continue reading How to keep the passion alive – for your business
Use careful consideration when promoting events on social media. Chances are, if you've been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favorite … Continue reading Why Tone of Post is So Important
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”... ... well, you're wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who are … Continue reading Who Do You Want to Reach?
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they're a top company), but it can be much too tedious of a process for the rest of us who … Continue reading A Simple Tip for Better Subject Lines
Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization's purpose. Your Marketing Statement breaks those terms … Continue reading Nonprofits: How Your Mission Statement Should Affect Your Social Marketing
How will your marketing plan help you play a part in connecting with your audience? Effective social media marketing can help bring awareness to your brand, keep you relevant and top-of-mind, and can eventually bring leads or traffic to your website. But, you need a strategy that covers what to share, when to share, and with … Continue reading Why you Need A Deeper Connection With Your Audience