As your business grows, it should evolve.
That means updating your brand’s online voice to ensure your messaging is cohesive and compelling.
First, we’ll have a long talk so that I can truly get to know your business’s goals and target audience. Then we’ll develop a brand voice that’s right for your business (or evaluate your current one), and outline your website’s messaging needs.
From there, you kick back and I’ll take care of the rest: I’ll create five pages of crafty content with clear calls-to-action that entices, informs, and entertains visitors. To wrap up the project, you’ll receive a branded style guide personalized for your business with simple guidelines specific to your brand’s language, words and phrases to use and avoid, a grammar cheat sheet, and more.
The Website Copywriting Package includes:
Five Pages of Content
Why five? Five pages covers your basics—About, Contact, Main Service, and two others. Need more than five? Let’s chat. Need fewer than five? Have a look at my individual services.
Brand Research and Business Interview
I’ll use my decade-plus experience as a journalist to dig in and learn everything I can about your brand and your audience to truly shape your authentic business voice.
Brand Style Guide
You’ll receive a personalized brand style guide highlighting your business’s voice, words/phrases to use and avoid, and a grammar cheat-sheet to ensure future communications are on point.
One last opportunity to review your new content, tips for keeping your future communications on-brand, and more.
Exclusive! Optional add-ons, not otherwise available:
Site pop-up text:
Capture emails or announce promotions to drive leads.
Coordinated social media promos:
Not sure how to promote your new blogs on social media? I’ll create coordinating text-based posts for up to three platforms.
Customer persona deep-dive:
Want to really zero-in on your target audience? A customer persona brings your ideal client to life; this useful tool helps you stay on track when creating future content, ensuring your time and energy goes toward the right audience.
BONUS: Free Initial Website Checkup
Every package also comes with the option of my Website RX evaluation, which includes an overall site checkup to review for typos, grammar, and other SEO purposes. Let’s make sure your website looks its best!