Looking for assistance with developing a social media strategy, but prefer to try it on your own first? Check out “Intro to Social Media Marketing for Businesses, Nonprofits, and Brands” — a beginner’s guide to finding your voice, building an audience, and measuring results.
Available for purchase online
This updated and expanded second edition is the ultimate how-to guide for social media marketing beginners (or those who want to brush up on the basics), all in an easy-to-read format. In this e-book, I provide proven strategies and examples for small businesses, nonprofits, and brands to utilize, whether your goal is to reach a target audience, gain more exposure, raise awareness, or create a thriving online community, no matter how large or small your staff or budget. Published December 2018.
“I have a small business, but as a massage therapist, marketing and technology were never part of my training. This a clear, concise how-to. The author encourages the reader to define their brand and goals with simple, thought provoking prompts. Equally valuable is her advice in avoiding Facebook faux pas, with a few simple rules and case studies on savvy posting. The bullet-point summaries at the end of each chapter make it easy to go back when you need a reference or reminder. The breakthrough moment for me was the way the author illustrated the value of listening to your target audience versus being “salesy”. I found this crucial shift in approach empowering. I feel that I will be a much more confident online presence after reading this book, and recommend it for any small business owner or social media novice out there!” — T.M., Licensed Massage Therapist; Port Ewen, NY