Why Tone of Post is So Important

Use careful consideration when promoting events on social media. Chances are, if you’ve been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinue reading “Why Tone of Post is So Important”

Who Do You Want to Reach?

Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinue reading “Who Do You Want to Reach?”

A Simple Tip for Better Subject Lines

As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinue reading “A Simple Tip for Better Subject Lines”

Nonprofits: How Your Mission Statement Should Affect Your Social Marketing

Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization’s purpose. Your Marketing Statement breaks those termsContinue reading “Nonprofits: How Your Mission Statement Should Affect Your Social Marketing”

Why you Need A Deeper Connection With Your Audience

How will your marketing plan help you play a part in connecting with your audience? Effective social media marketing can help bring awareness to your brand, keep you relevant and top-of-mind, and can eventually bring leads or traffic to your website. But, you need a strategy that covers what to share, when to share, and withContinue reading “Why you Need A Deeper Connection With Your Audience”