Writing and marketing that entertains, educates, and entices your target audience.
Melissa Esposito Writes is a boutique copywriting studio that offers strategic storytelling and effective marketing to promote and grow your brand.
Why is the Strategic Storytelling method so effective?
Imagine promotional sales and marketing copy that captivates your target audience as much as their favorite book, yet it contains thoroughly researched phrasing that boosts SEO and encourages sales.
Businesses often have a shared goal: “I don’t want to sound sales-y, but I want to sell.”
Well, here’s how to do it.
Sales and brand loyalty occur (and reoccur) based on how you make people feel.
Not by saying you’re the best.
Not by throwing a bunch of numbers on a screen.
But by eliciting emotion and building trust through authentic copy and branding.
A clear brand voice speaks directly to the hearts and minds of your ideal audience. Cohesive branding across platforms (like websites and social media) creates familiarity. Press coverage, podcast interviews, and blogging establish you as a leader.
Each of these growth strategies work toward building long-term trust with customers.
It’s a holistic approach to brand growth.
1. Strengthen your foundation.
Website copy, bios, print assets, branding strategy
2. Raise brand awareness.
SEO, media outreach, ad strategy, sales pages
3. Maintain brand visibility.
Blogs, social media strategy, email/SMS marketing, event planning, case studies
Featured Writing + Marketing Services:
Website Copywriting Package
As your business grows, it should evolve—and that means updating your online presence.
Learn more…
Blogging For Business Package
Boost SEO, increase organic traffic, showcase products, and establish your expertise.
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Press + Publicity Services
From press releases to media kits to ad copy—and the long-road strategies to keep momentum going.
Learn more…
Melissa Esposito Writes… but who is she?
The short answer?
A writer, marketer, and branding consultant—but a storyteller at heart.
With more than 15 years of professional marketing, publicity, and copywriting experience, Melissa understands how to get to the core of what makes brands truly stand out, and then helps to polish that identity through a combination of thoughtful strategy and authentic storytelling.
Throughout her career she’s held a range of relevant titles from print magazine editor to e-commerce marketing director, each contributing to the expertise she brings to clients today.
“On several occasions I hired Melissa to write press releases… I have used other writers over the years but no one else I’ve worked with has given more attention to detail and creativity. She also delivered on time, if not earlier than expected. The writing I received exceeded all expectations.”
Frank Marquette, Executive Director
Work With Melissa:
Reach out through the contact form below.
Melissa Esposito Writes 